With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business that everyone should consider. Check it out.
Search Engine Marketing (SEM)
Google estimates there are over 5 billion searches per day on Google alone. This means more and more people are turning to the Internet to find businesses, products, and services. In order to capture the attention of those caught up in the e-commerce world, it’s vital to invest in search engine marketing. Remember there are many different types of search engine marketing strategies including SEO, PPC, Maps, and more. In order to find out which option is best for you, consult with a professional online marketer from OrangeSoda today.
Social Media Sites
All businesses should also sign up for social media accounts on sites like Facebook, Twitter, and Pinterest. It’s free to create a business profile on all of these social networks. If you want to capture a broader audience, you also have the option to buy paid ads on these sites.
One great thing about advertising on a blog is you can capture the attention of readers who are interested in your industry but may not know about your business. For example, if you offer a cool product for traveling, contact one of the big names in the travel blog industry to see if they will sell you an advertising spot.
The final thing that all businesses should consider is making ads available on all devices. This means you should make sure your website and ads appear on all desktop computers and all mobile devices in a user friendly way.
For more information about different advertising channels, contact OrangeSoda today.