How to Acquire and Keep New Clients

9 May 2014 | written by Elizabeth Baier for the Small Business Tips section(s)

How to aquire and keep new clients

It doesn’t matter what size your business is, every corporation depends on revenue from a consistent stream of new clients. Once you acquire these clients, you need to find ways to keep these clients for as long as possible.

Acquiring new clients is distinctively important if your business is more of a once-in-a-while service industry, such as plumbing or electrical work. There are dozens of theories, techniques, and opinions about acquiring new clients, but there’s really no set of rules to teach you the art and guarantee success.

We’ve narrowed down a few points you can use to evaluate your business and decide if you need to make tweaks in order to increase profits and expand your clientele.

Acquisition

It may seem like common sense, but your potential clients need to be able to find you. A huge part of client acquisition has to do with your technology and marketing techniques. OrangeSoda has the expertise needed to get you noticed on a variety of platforms, which is crucial for acquiring new clients.

  • Marketing techniques: Think for a minute about your current marketing strategy. What type of tactics does it include? Mailing flyers? Social media ads? Pay per click advertising? Word of mouth? If your marketing techniques aren’t targeting a specific demographic, you are missing potential clients. You need to use the right tactics to reach the people who need you. In today’s technology-driven world, it is essential that you have an online presence. Perhaps this is the first thing you need to focus on. And we can help with that.
  • Directories: Let’s be real. No one uses a phone book anymore. This is what most people think of when referring to a directory. What you might not know is that now directories are online and there are hundreds of them. Yelp, Bing, and Yahoo! Just to name a few. These directories, whether noticed or not, connect people with the local services they need every day. If you are afraid of missing potential clients, you may want to submit your business information to a directory—or several of them. Too complicated? Let us do it. Our LocalSync product is perfect for establishing a management online presence.
  • Website: You need a professional website, so your potential customers can get to know a little bit about your services and background before they give you their money. More importantly, you need a website that is searchable and ends up on the search engine results page—preferably on page one. This is difficult to achieve if you are personally doing SEO work on top of all your other responsibilities as a business owner. A simple website that is mobile-optimized and has a clear focus will allow your potential clientele find you quickly when they need a service last minute.

Keeping Them Hooked

Okay, so, you have your new clients. Now, how do you keep them?

  • Identify your strengths. What makes your company, services, or products different than any other competitor? This could be the key to retaining your customers.

People general like to identify a company with a tagline or something that makes them stand out. For example, a customer might recommend a plumber to a friend because he explained the problem clearly to the customer. This characteristic can be hard to find, but very valuable to people.

If you can identify one or two things that really make you stand out, you should invest more time, energy, and money toward increasing your these strengths and make them your specialty. Soon people will know to call “Tom’s Plumbing Solutions” if they want to understand their plumbing problems without deciphering jargon.

  • Keep Innovating. Oftentimes, people will sign up for a product or service because it is something extraordinary and cannot be found anywhere else. You keep to keep up-to-date on industry developments and adjust your products or services to match these. Beyond that, you need to be a leader for innovative thinking and be on the cutting edge as far as your product offerings go.
  • Put your clients first. Your clients are who keeps you in business, so you need to do everything you can to make them happy customers! Focus on customer satisfaction and exceptional customer service. Your customers will appreciate it and spread the good word if they know they can rely on you for prompt service, reliable repairs, or revolutionary products—whatever your specialty is.
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