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OrangeSoda Online Marketing Blog

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using tag filter: text ads

Get a little more out of your PPC: 4 Simple Tests

Posted By: OrangeSoda

ad scheduling, bid management, Google AdWords, keywords, Paid Search, paid search, text ads

Are you new to PPC? Stuck in a rut with some very mature campaigns? If you’ve recently set up PPC campaigns, or even if you’ve been managing some campaigns for a while, here are some quick and easy tests you can run to try and squeeze some extra goodness out of your paid search campaigns

The 3 Pillars of PPC Text Ads

Posted By: OrangeSoda

Paid Search, text ads

A pay per click text ad may look unimpressive, but as a seasoned PPC professional, I can tell you that no other group of 140 characters can be so confounding to perfect, nor have as much of an impact on your online marketing efforts as your pay per click text ad. Why is it so…