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OrangeSoda Online Marketing Blog

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using tag filter: Social Media Marketing

Tips for Tweeting

Posted By: OrangeSoda

Reputation Management, Social Media Marketing, Twitter

When it comes to tweeting, most businesses do it wrong. The truth is, it takes a little bit of time to get used to the Twitter climate. There’s nothing quite like it. So, here are some tips for composing your 140-character lines of prose.

What's the Deal with Foursquare?

Posted By: OrangeSoda

Foursquare, Reputation Management, Social Media Marketing

What is Foursquare? Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.

Write Engaging Facebook Statuses

Posted By: OrangeSoda

facebook, Internet Marketing, Social Media Marketing

By now lots of businesses know they should be on Facebook. You know the drill: create a fan page, fill out your info, throw up a picture. Now what? Businesses that understand how to write status updates and engage with fans will retain their fans better and add new fans everyday. Businesses that unintentionally write…

Tell Your Brand's Story with Facebook Timeline

Posted By: OrangeSoda

branding, facebook, Internet Marketing, Social Media Marketing

Facebook has made Timeline mandatory for brand pages, and some businesses are still struggling to effectively use it to their advantage. Almost every day, I come across Facebook pages that are missing small but important pieces of their Facebook Timeline. Whether it’s your cover photo, company description, company milestones, or a product launch, every bit…

Why Facebook’s self-evaluation doesn’t jive with how businesses use Facebook

Posted By: OrangeSoda

Social Media Marketing

With the Facebook IPO this week, everyone’s buzzing about the social network. Some who bought Facebook stock have confidence that the business will find a stable way to monetize itself in the future.  Others have less confidence, even to the extent of filing a class action lawsuit, claiming that Facebook provided false information regarding their…