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OrangeSoda Online Marketing Blog

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found 7 result(s)
using tag filter: Search Engine Marketing

What’s the Difference Between SEM and SEO?

Posted By: OrangeSoda

Search Engine Marketing, Search Engine Optiimization, sem, Seo

Online marketing may be one of the best ways to reach your target market, but it can also be a bit confusing. After all, the industry is full of crazy acronyms that can make anyone’s head spin. If you’ve engaged in a conversation recently about SEO, SEM, PPC, CPC, PR, RI, RSS, SERP, arch, and…

Should I Focus More on PPC or SEO?

Posted By: OrangeSoda

Paid Search, Pay Per Click, Search Engine Marketing, search engine optimization, sem, Seo

When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will…

Where Should I Advertise My Business?

Posted By: OrangeSoda

Advertising, Blog, Online Advertising, Search Engine Marketing, sem, small business, social media

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business…

How Does Search Marketing Work?

Posted By: OrangeSoda

Search Engine Marketing, search marketing, sem, Seo

If you own a website for your business, you’ve probably looked into some type of Internet-marketing solutions to help you find customers. During your pursuit, you may have come across a gaggle of acronyms like SEM, SEO, PPC, which may pose not only the question, “What do those acronyms even mean,” but also, “How does…

The 3 Best SEO Strategies

Posted By: OrangeSoda

link building, Online Marketing, Search Engine Marketing, search engine optimization, sem, Seo, website

When it comes to search engine optimization (SEO), there are all sorts of different tactics and strategies. Some of these tactics are straight up bad news that will get your website banned from Google, and you should run far from them. Other tactics are good, but may not be worth the time and energy. With…