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OrangeSoda Online Marketing Blog

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found 19 result(s)
using tag filter: Paid Search

Should I Focus More on PPC or SEO?

Posted By: OrangeSoda

Paid Search, Pay Per Click, Search Engine Marketing, search engine optimization, sem, Seo

When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will…

I Have a Website. Now What?

Posted By: OrangeSoda

Drive Traffic, Local Advertising, maps optimization, Online Marketing, online traffic, Paid Search, paid search, Seo, small business, website

Building a cool website for your company is often the easy part of online marketing. The more difficult task is finding ways to drive traffic to your website. You may have the best website in the whole world and even the coolest product ever, but if you can’t get Internet searchers to easily find your…

How to Improve Results with AdWords & SEO Data

Posted By: OrangeSoda

adwords, Paid Search, Seo

[caption id="attachment_4431" align="alignleft" width="300" caption="<p>The Marriage of SEO</p>"] 

[/caption]

<p>The Marriage of SEO</p>

Display Network: Friend or Foe?

Posted By: OrangeSoda

Google AdWords, internet marketing strategy, Paid Search

If used incorrectly, Google’s display network can be a huge headache to any pay-per-click search campaign. However, it also provides a vast market that compliments a search based marketing campaign. From the available features and tools currently used or beta, small business owners should be utilizing what it has to offer.

Marketing for the Holidays

Posted By: OrangeSoda

analytics, facebook, facebook ads, mobile, Paid Search, training, workshop

For those of you that missed it, our Marketing for the Holidays workshop was a big hit and we had a lot of great feedback. Here we present the workshop in it’s entirety, enjoy! The first minute or so the speaker is off camera, sorry about that. If you have any questions please feel free…