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OrangeSoda Online Marketing Blog

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Google Launches Penguin 2.0

Posted By: OrangeSoda

algorithm, google, google news, penguin, Penguin 2.0, Seo

What is Penguin? Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences. Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as…

Deconstructing Pandas and Penguins

Posted By: OrangeSoda

algorithm, google, google news, panda, penguin, Seo

Anyone who follows the SEO world knows that Google makes changes to their search algorithm quite often. Google posted a video about search algorithm improvements that stated that Google implements over 500 improvements to its algorithm each year. That’s more than one improvement per day. Many of these changes happen without the general public knowing…