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OrangeSoda Online Marketing Blog

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found 7 result(s)
using tag filter: Pay Per Click

Why You Should Schedule Your Paid Search Ads

Posted By: OrangeSoda

ad scheduling, Internet Marketing, Online Marketing, paid search, Pay Per Click

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to…

Should I Focus More on PPC or SEO?

Posted By: OrangeSoda

Paid Search, Pay Per Click, Search Engine Marketing, search engine optimization, sem, Seo

When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will…

Pull Marketing vs. Push Marketing

Posted By: OrangeSoda

Online Marketing, paid search, Pay Per Click, Pull Marketing, Push Marketing, Seo, social media

Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget. Here goes …

4 Steps to Prepare for Your PPC Account

Posted By: OrangeSoda

Account Setup, Online Marketing, paid search, Pay Per Click, PPC tips

Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before…

Spice up your Google PPC Ad with Google Extensions

Posted By: OrangeSoda

google, Google Extensions, google news, Online Advertising, paid search, Pay Per Click

Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make…