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OrangeSoda Online Marketing Blog

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found 61 result(s)
using tag filter: Online Marketing

Building A New Keyword Mentality

Posted By: OrangeSoda

Fun Stuff, Internet Marketing, Online Marketing, Seo

Here’s the skinny on keywords. Keywords rock. They help you target a specific market. They help you accurately define what your business is all about. They help tell Google, and other popular search engines, how to rank your website, and where to place your ads. Keywords are a good thing. However, keyword research shouldn’t be…

SEO Focus: Onsite or Offsite?

Posted By: OrangeSoda

Offsite SEO, Online Marketing, Onsite SEO, search engine optimization, Seo, website optimization

Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time…

Why You Should Schedule Your Paid Search Ads

Posted By: OrangeSoda

ad scheduling, Internet Marketing, Online Marketing, paid search, Pay Per Click

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to…

Why Online Reputation Management Matters

Posted By: OrangeSoda

Blog Content, Online Marketing, Online PR, pr, Public Relations, reputation management, social media

You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars….

Is Your Website Mobile Ready?

Posted By: OrangeSoda

Internet Marketing, Mobile Device, Mobile Optimization, Mobile Website, Online Marketing

The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to…