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OrangeSoda Online Marketing Blog

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found 5 result(s)
using tag filter: Online Advertising

Where Should I Advertise My Business?

Posted By: OrangeSoda

Advertising, Blog, Online Advertising, Search Engine Marketing, sem, small business, social media

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business…

How Do I Advertise My Business Online?

Posted By: OrangeSoda

Local Maps, Online Advertising, Online Marketing, Online Promotion, paid search, Seo, social media

Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building…

Spice up your Google PPC Ad with Google Extensions

Posted By: OrangeSoda

google, Google Extensions, google news, Online Advertising, paid search, Pay Per Click

Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make…

How to Measure the Success of a PPC Campaign

Posted By: OrangeSoda

Measure Success, Online Advertising, online traffic, paid search, Pay Per Click, target traffic

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure…

Must-Know Online Marketing Terms

Posted By: OrangeSoda

Abbreviations, Acronyms, CTR, DM, Online Advertising, Online Marketing Terms, pr, ROAS, ROI, sem, Seo

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so…