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How to Reconcile Differences in Web Stats

Posted By: OrangeSoda

Google analytics, Omniture, OrangeSoda, Paid Search, web analytics

This is a common question – how do you reconcile the differences in web stats. It seems like every analytics program comes up with a different number, which can be frustrating for businesses of all sizes. It’s also a problem with paid search because the numbers you see from your PPC analytics may not match…