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orangesoda inc.

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OrangeSoda Online Marketing Blog

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using tag filter: LPO

How to Create an Effective Call to Action

Posted By: OrangeSoda

Call to Action, Conversion, conversion rate, CTA, landing page, landing page optimization, LPO, Online Marketing

When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes…

Using Google Analytics to Battle Bounce Rate

Posted By: OrangeSoda

bounce rate, Google analytics, keyword research, landing page, landing page optimization, LPO

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools…