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OrangeSoda Online Marketing Blog

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using tag filter: landing page optimization

How to Create an Effective Call to Action

Posted By: OrangeSoda

Call to Action, Conversion, conversion rate, CTA, landing page, landing page optimization, LPO, Online Marketing

When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes…

Using Google Analytics to Battle Bounce Rate

Posted By: OrangeSoda

bounce rate, Google analytics, keyword research, landing page, landing page optimization, LPO

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools…

Make Online Checkout Easier

Posted By: OrangeSoda

checkout, landing page optimization, signup

The online checkout process should be very familiar to all of us by now, and yet every site seems to have their own methods and ideas for how the checkout process should work. Plain and simple: the easier the checkout process, the more sales you’ll have. Here are a few tips for things to do…

Website Friction and the SMB

Posted By: OrangeSoda

friction, Internet Marketing, internet marketing strategy, landing page optimization, online marketing strategy, web analytics, web site marketing, website text

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…