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OrangeSoda Online Marketing Blog

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using tag filter: keywords

What Search Volume Means for Your Online Marketing Strategy

Posted By: OrangeSoda

google, keyword rankings, keywords, search engine optimization, Search Query, Search Volume, Seo

Determining which keywords to target for your online marketing campaigns is (dare I say) one of the most important parts of your online marketing strategy and shouldn’t be passed off as a simple task or taken lightly. The reason keyword research is so important is because Google, and other big search engines, sort through your…

Get a little more out of your PPC: 4 Simple Tests

Posted By: OrangeSoda

ad scheduling, bid management, Google AdWords, keywords, Paid Search, paid search, text ads

Are you new to PPC? Stuck in a rut with some very mature campaigns? If you’ve recently set up PPC campaigns, or even if you’ve been managing some campaigns for a while, here are some quick and easy tests you can run to try and squeeze some extra goodness out of your paid search campaigns

The Importance of Keyword Selection

Posted By: OrangeSoda

keyword research, keywords

Can you have SEO without keywords? Let me share my personal definition of SEO with you and let’s answer that together. SEO is making a webpage more relevant to search engines for a keyword Working with this definition, it would not be possible to do SEO without a keyword.

The Importance of Quality Website Text

Posted By: OrangeSoda

keyword phrases, keywords, Seo, web content, website text

One of the most significant aspects of a website is the readable text. Having excellent content has two benefits: user-friendliness and an enhancement for keyword rankings. Obviously, the more description you have about your website (i.e., services, products, etc.), the more information the website visitor will have to make a decision. If your text is…