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OrangeSoda Online Marketing Blog

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found 4 result(s)
using tag filter: keyword rankings

What Search Volume Means for Your Online Marketing Strategy

Posted By: OrangeSoda

google, keyword rankings, keywords, search engine optimization, Search Query, Search Volume, Seo

Determining which keywords to target for your online marketing campaigns is (dare I say) one of the most important parts of your online marketing strategy and shouldn’t be passed off as a simple task or taken lightly. The reason keyword research is so important is because Google, and other big search engines, sort through your…

Local Search Keyword Ranking Results: One Experience

Posted By: OrangeSoda

google maps, Google Places, keyword rankings, local business SEO, Local Maps, local search

There has already been a lot of conversation in the SEO industry about how various keyword rankings have increased or lowered on Google for local results, so I won’t rehash that too much here. However, I did want to share my experience with one of my locally based business websites and one of my “national”…

Is There a Difference in Rankings between Singular and Plural Keywords?

Posted By: OrangeSoda

choosing a keyword, keyword ideas, keyword rankings, keyword research, keyword selection

On occasion, I have been asked about the difference between keywords that are singular and keywords that are plural. Does it matter which one you target? Do they rank differently on search engines? Combining my experiences with keyword research with a quick experiment, I wanted to share what I have concluded. Let’s say we’re deciding…

Hidden Text Could Mean Filtered Website from Search Results

Posted By: OrangeSoda

hidden text, keyword rankings, search engine results, website content

Back in 2001, hidden text was extremely popular. If you wanted to show up on Yahoo, and maybe on Google, all you needed was to implement tons of text on your website, repeating your keywords over and over, and then hide the text so users didn’t see all of the “ugly” things you had done….