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OrangeSoda Online Marketing Blog

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JCPenney's Failure: Understanding What Motivates Their Customers

Posted By: OrangeSoda

branding, JCPenney, jcpenny, pivot, rebrand

When JCPenney came out with their February 2012 catalog, our marketing department spent a few hours combing through their new brand and approach. We were so impressed that we kept the catalog for a long time (though I couldn’t find it this morning). At the time, I thought their new approach was brilliant.

JCPenney falls prey to spammy SEO practices

Posted By: OrangeSoda

ban, blackhat, google, google news, jcpenny

This past Sunday, an investigation by the New York Times revealed that JCPenney has been using blackhat tactics to game Google’s search results. According to “The Dirty Little Secrets of Search” by the New York Times, JCPenney has been ranking in the top spot for just about every product they sell. Search Engine Land has…