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OrangeSoda Online Marketing Blog

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found 7 result(s)
using tag filter: internet marketing strategy

PPC Lessons in the NYC Subway

Posted By: OrangeSoda

internet marketing strategy, paid search, website optimization

I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics.

Display Network: Friend or Foe?

Posted By: OrangeSoda

Google AdWords, internet marketing strategy, Paid Search

If used incorrectly, Google’s display network can be a huge headache to any pay-per-click search campaign. However, it also provides a vast market that compliments a search based marketing campaign. From the available features and tools currently used or beta, small business owners should be utilizing what it has to offer.

Guest Janine Popick on Making the Most out of Happy Customers

Posted By: OrangeSoda

business blogging, email marketing, internet marketing strategy, referrals

Word of mouth is one of the most effective ways to grow your business—and the size of your email marketing list. The entire customer experience needs to be superior in order to get your word of mouth referrals started. At VerticalResponse a huge number of the people who sign up for our service select “Word…

PPC vs. SEO: Apply the mantra!

Posted By: OrangeSoda

Google analytics, internet marketing strategy, online marketing strategy, Paid Search, paid search, search engine optimization, Seo, web analytics

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings. However, there is still a large number of small business owners and marketing folks who persist in the notion that if…

Website Friction and the SMB

Posted By: OrangeSoda

friction, Internet Marketing, internet marketing strategy, landing page optimization, online marketing strategy, web analytics, web site marketing, website text

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…