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OrangeSoda Online Marketing Blog

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Small Retailers and Black Friday: How to Win

Posted By: OrangeSoda

black friday, infographic, local marketing

Black Friday 2010 was of epic proportions. Average Holiday spending was up $20 from 2009 to $365.34 per person. The total number of shoppers went up to 212 million from 195 million. While internet shopping is rising, 98% of holiday shopping is done in-person. Small merchants have a hard time competing with national big box…

Politics have hit social media

Posted By: OrangeSoda

infographic, politics, voting

We keep acting surprised when the internet and social media changes society. We have some surprising stats about politics in this infographic but this is only an off election. Imagine what 2012 is going to look like.

The Marketing Economics of Halloween Attractions

Posted By: OrangeSoda

halloween, infographic, marketing, social media

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted┬álaundromats did business, marketed their hauntings, and made money. You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas…

The Power of Local Mobile Search [infographic]

Posted By: OrangeSoda

google, infographic, local, mobile, search

We’ve been really amazed to watch things changing┬álately. Everything is going mobile and everything is getting more and more localized. Local search is skyrocketing exponentially and we wanted to try to communicate some of the changes that are going on. Check out our infographic after the bump.