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OrangeSoda Online Marketing Blog

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using tag filter: Google analytics

Best Online Marketing Tools

Posted By: OrangeSoda

adwords, google, Google analytics, Keyword Tool, Marketing Tools, Moz.com, Online Marketing, sem, SEMRush.com, Seo, Spyfu.com

Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The…

Understanding Keyword Match Types

Posted By: OrangeSoda

Google analytics, Keyword, Match Types, paid search, PPC Campaigns

Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the…

Using Google Analytics to Battle Bounce Rate

Posted By: OrangeSoda

bounce rate, Google analytics, keyword research, landing page, landing page optimization, LPO

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools…

Part 2 How to Perform an Advanced Google Analytics Audit

Posted By: OrangeSoda

analytics, Google analytics

Recently I wrote about how to perform a basic Google Analytics implementation audit. Today I’ll discuss more advanced concepts.

Traffic Diversification: Don't Put All Your Chickens in One Basket

Posted By: OrangeSoda

Google analytics, web analytics

For some time now I’ve been mulling over a marketing/analytics idea I call traffic diversification. Simply put, traffic diversification is a methodology whereby a website diversifies the sources of traffic it receives. In my time as an internet marketer, I’ve audited and optimized 100’s of websites. One underlying challenge I see for most sites is that…