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OrangeSoda Online Marketing Blog

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using tag filter: google

Google’s New Keyword Planner

Posted By: OrangeSoda

google, Keyword Planner, paid search, search engine optimization, Seo

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both…

How to Use Google Plus to Increase Your Reach

Posted By: OrangeSoda

google, Online Marketing, Online Outreach, social media, Social Media Marketing

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company…

How to Set Up Conversion Tracking

Posted By: OrangeSoda

adwords, Conversion Tracking, google, Online Conversion, Online Marketing

The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click…

How to Sell Products on Google

Posted By: OrangeSoda

google, Google AdWords, Google Merchant Account, google news, Merchant Account, Online Selling, Product Listings

It’s pretty amazing how every time you search for a product on Google, Google will not only return a series of relevant organic listings and paid ads, but they will also present you with a list of vendors that offer the exact product you need. For example, I am doing my Christmas shopping early (go…

5 Local Internet Marketing Tips

Posted By: OrangeSoda

Blog, Geto Target, google, Google Places, local marketing, social media

Participating in local Internet marketing is one of the best ways to capture traffic from your target audience. In fact, studies show that nearly 31% of people are turning to the Internet to search for products and services. Local Internet marketing is just one more way to help guide those consumers to your business, which…