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OrangeSoda Online Marketing Blog

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using tag filter: conversion rate

How to Create an Effective Call to Action

Posted By: OrangeSoda

Call to Action, Conversion, conversion rate, CTA, landing page, landing page optimization, LPO, Online Marketing

When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes…

Conversion Rate Optimization

Posted By: OrangeSoda

conversion rate, focus, usability testing

As 2009 begins to blasts into 2010 I’ve been thinking a lot about how to do more with less, on how to focus on the most important, and on how to let good things not get done and instead focus on the getting the best things done. I hear over and over again, “We need…