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OrangeSoda Online Marketing Blog

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using tag filter: analytics

Welcome to “The Customer Journey to Online Purchase”

Posted By: OrangeSoda

analytics, Data, google, google news, Industry Trends, Reporting

Last week, Google launched an awesome new analytics tool. Based on pulling data from 36,000 of Google’s largest advertisers, Google is now able to provide quality insights about the buying patterns of consumers in your target industry.

Google Analytics Finally in AdWords

Posted By: OrangeSoda

analytics, Google AdWords, google news, Internet Marketing

Have you been hesitant to link your AdWords and Analytics accounts together? If you are a heavy AdWords user and don’t go into Analytics often, there may not have been much incentive to link the two together. However, Google has recently started to allow AdWords accounts to import three important metrics from Analytics: Bounce Rate,…

Marketing for the Holidays

Posted By: OrangeSoda

analytics, facebook, facebook ads, mobile, Paid Search, training, workshop

For those of you that missed it, our Marketing for the Holidays workshop was a big hit and we had a lot of great feedback. Here we present the workshop in it’s entirety, enjoy! The first minute or so the speaker is off camera, sorry about that. If you have any questions please feel free…

Part 2 How to Perform an Advanced Google Analytics Audit

Posted By: OrangeSoda

analytics, Google analytics

Recently I wrote about how to perform a basic Google Analytics implementation audit. Today I’ll discuss more advanced concepts.

Your Data, Is it accurate? How to Perform a Google Analytics Audit

Posted By: OrangeSoda

analytics, google

One of the deliverables we have here at OrangeSoda is a Google Analytics audit. I thought it would be helpful for you to share the process. Though the process is not exhaustive it will give you a good picture of how well you are using Google Analytics.