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OrangeSoda Online Marketing Blog

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using category filter: Case Studies & Success Stories

5 Lessons We Learn from a Social Sweepstakes Success Story

Posted By: OrangeSoda

“Wouldn’t it be AMAZING if we won that $500 gift basket of goodies from the county store?” “I need to win those sideline tickets to the game.” They’re on Pinterest, on Facebook, on Twitter, and on Instagram. You’re almost guaranteed to see at least one every day somewhere on social media: a giveaway, social contest,…

Why Your Business Should Consider Using YouTube

Posted By: OrangeSoda

What do Red Bull, PlayStation, and Apple have in common? The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use…

JCPenney's Failure: Understanding What Motivates Their Customers

Posted By: OrangeSoda

branding, JCPenney, jcpenny, pivot, rebrand

When JCPenney came out with their February 2012 catalog, our marketing department spent a few hours combing through their new brand and approach. We were so impressed that we kept the catalog for a long time (though I couldn’t find it this morning). At the time, I thought their new approach was brilliant.

Shocker: study shows shoppers going online this season

Posted By: OrangeSoda

Recently, our proud new parent company conducted a study showing that 77% of consumers shop for holiday gifts online. The other 23% probably just didn’t understand the question. You can read the full study over at Deluxe. As a result of all this great new research, I had the opportunity to be interviewed by 16 radio…

Want a Kindle Best Seller? Choose Your Categories Wisely

Posted By: OrangeSoda

writing

Amazon’s Digital Text Platform Kindle books to five categories. Carefully choosing your book’s categories is a vital marketing strategy overlooked by many authors. Why is it so important? Because choosing wisely can make your book a best seller.