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orangesoda inc.

732 E Utah Valley Dr.

American Fork, UT 84003

Contact Us: 877-598-4661
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OrangeSoda Online Marketing Blog

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What We know about Penguin 3.0 So Far

Posted By: Elizabeth Baier

Google confirmed an algorithm update to Penguin this past weekend. Welcome, Penguin 3.0! While the details are still forthcoming, here’s what we know so far. About Penguin Penguin was first announced in April of 2012. The algorithm affects search engine rankings by targeting websites that violate Google’s Webmaster Guidelines by using “black hat” SEO techniques,…

Why Company Culture Is Important: An Inside Look at Halloween at OrangeSoda

Posted By: Kyler Dalton

Anyone who knows OrangeSoda has heard about our upbeat culture and company activities. We like fizzy drinks, ping pong, having fun, and decorating the office in crazy ways for Halloween. Different departments often choose a theme for decorations for their area of the office and then plan coordinating costumes to make it a 360-degree experience. We go…

Google Takes Action on Guest Blogging Communities

Posted By: Charlie Gray

Local Maps

Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As…

The Three Keys You Need to Mobilize Innovation in the Workplace

Posted By: Todd Leeloy

As the manager of a company in an industry in constant flux, it is important that I keep my employees consistent in one area: innovation. And I guess I’m not alone; 61% of CEOs say innovation is a primary focus of their business. The Harvard Business Review published a feature in January based on work…

OrangeSoda in the News: Talking about Mobile-Optimized Websites

Posted By: OrangeSoda

Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news. A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re…