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OrangeSoda Online Marketing Blog

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using category filter: Web Design

Everything You Need to Know About Redirects

Posted By: OrangeSoda

Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking. One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used….

OrangeSoda in the News: Talking about Mobile-Optimized Websites

Posted By: OrangeSoda

Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news. A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re…

Google’s New Keyword Planner

Posted By: OrangeSoda

google, Keyword Planner, paid search, search engine optimization, Seo

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both…

How to Use Google Plus to Increase Your Reach

Posted By: OrangeSoda

google, Online Marketing, Online Outreach, social media, Social Media Marketing

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company…

Internet Marketing is About Buying Attention

Posted By: OrangeSoda

Internet Marketing, Online Attention, Online Marketing, social media, website optimization

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…