8 Things Every Small Business Website Needs

7 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

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If you are looking to create a website for your business, you may be wondering where to start. With all the different website design, hosting, and marketing companies out there, it can be a bit confusing to decide what you really need to get the ball rolling. Here is a short guide to help you understand the top things every small-business website needs.

1. Domain name

It may seem fairly obvious, but the first step in creating a website is reserving a domain name. When choosing a domain, consider using your brand name, or a word that perfectly describes your brand. The shorter and simpler the domain name, the better.

 

2. Web Hosting Platform

Once you have a domain picked out, make sure to reserve it, and sign up with a web hosting company. Pick a popular and secure web hosting company like Blue Host or Go Daddy to maximize security. Also, if you plan on hosting a blog, consider a web hosting company that is compatible with your blog platform.

 

3. Stellar Design

One of the primary reasons people quickly bounce out of websites is because they are turned off by the design or can’t figure out how to navigate your site. Make sure your site is pleasant, simple, and intuitive.

 

4. Sitemap

In order to show up in search results, it’s necessary to have a sitemap. A well-organized sitemap will help search engines crawl, read, understand, and properly index your site.

 

5. Content Strategy

One of the best ways to engage readers and get indexed in the search results is to provide lots of fresh, interesting, search-engine optimized content. Make sure your content is helpful for readers and properly optimized.

 

6. Call to Action

Every business has an end goal in mind when it comes to what they want their users to do. Make sure to include this information on your website, and tell your users what you want them to do,

7. Contact Information

Every website should have a contact page. This should include your company email address, phone number, address, and map (if applicable).

 

8. Online Marketing Strategy

The last thing every small business website should have is a clear online marketing strategy. A solid online marketing strategy will help you reach your target market and generate leads. For more information on how to build an online marketing strategy that will prove successful, contact us today at OrangeSoda. We would love to help you!

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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