Sales Team: 1-800-432-1264
Accept Credit Cards Today Accept Credit Cards Today

Give us a Call Today!

Sales Team: 1-800-432-1264

Hours of Operation

Mon-fri: 7am - 6pm (mst)

Sat: 10am - 5pm (mst)

sun: closed

Stop By and Say Hi!

orangesoda inc.

16505 W. 113th Street,

Lenexa, KS 66215

Contact Us: 1-800-432-1264
Back to top

OrangeSoda Online Marketing Blog

Filter By:

Year by Year: How Google AdWords Changed Online Marketing Forever

Posted By: OrangeSoda

Let’s take things back to the year Y2K. That’s when Google launched the first version of AdWords and at the time, only had 350 customers. To be honest, the idea wasn’t completely original. AdWords was a variation of an idea developed by Bill Gross: featuring PPC ads on his search engine on GoTo.com. There was…

Google Announces Algorithm Update: Panda 4.0

Posted By: OrangeSoda

google news

Google recently announced a new update to the Panda algorithm which is being deemed, Panda 4.0. Here is some useful information about algorithm updates, the Panda update and how it will affect you. What are algorithm updates? Google as well as other search engines continually update their search algorithms to improve search experience and provide…

Three Niche Marketing Tactics You Should Use to Gain More Customers

Posted By: OrangeSoda

If you haven’t already begun to explore the realm of niche marketing, it is time to start. Niche marketing is more profitable than broader tactics because you are targeting a narrow group—a group that truly wants what you are offering. When people are looking for your services or answers to common questions related to your…

Why Negative Keywords Are Critical to Your PPC Campaign

Posted By: OrangeSoda

PPC is very complex with many moving parts. Markets, trends, Google, and Bing are constantly changing. I’ve been working on PPC accounts for years and still learn new things all the time. As complex as PPC is, there are a few simple things you can do to improve the performance of your PPC campaign. The…

Going Beyond Rank: Not Your Father’s SEO

Posted By: OrangeSoda

It’s time to update your traditional SEO tactics! Up until now, most businesses have focused on rank as the primary way for customers to find them. However, keyword ranking alone is not enough to sustain a marketing campaign. Is Rank Dead? Well, many factors affect a site’s rank and overall online impact. More companies out…