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OrangeSoda Online Marketing Blog

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Three Easy Changes for Optimizing Your Mobile PPC Campaigns

Posted By: OrangeSoda

PPC ads are one of the most valuable online marketing techniques for businesses looking for conversions because the results are easily tracked, which means you get answers about where your traffic is coming from and what actions the ads are driving—therefore, giving you all the information you need to determine the worth of your investment….

Building A New Keyword Mentality

Posted By: OrangeSoda

Fun Stuff, Internet Marketing, Online Marketing, Seo

Here’s the skinny on keywords. Keywords rock. They help you target a specific market. They help you accurately define what your business is all about. They help tell Google, and other popular search engines, how to rank your website, and where to place your ads. Keywords are a good thing. However, keyword research shouldn’t be…

The Top Three FREE Online Marketing Strategies You Should Be Using

Posted By: OrangeSoda

You don’t need to assume that marketing your company takes a lot of money. Thanks to the Internet, there are tons of free tips out there to help you. With minimal research, you can implement several of these options on your own. There are many merits to hiring a company to handle your overall SEO…

6 Ways to Create Effective Coupons to Increase Sales

Posted By: OrangeSoda

Wondering why so many customers fail to follow through with a purchase? In a study by PayPal and comScore, they identified the following reasons for online shoppers abandoning their carts: Consumers could give you a variety of other reasons for abandoning their shopping carts, but there is one way to address all of those reasons:…

Three Pros and Cons of Using Mobile PPC for Your Clients

Posted By: OrangeSoda

Paid search marketing is all the rage in 2014. In a study conducted last year by Hanapin Marketing, 73 percent surveyed said they were planning to increase their PPC spend this year. Why are the pros investing more in this platform? Because these ads get conversions and make money for clients. Now with the addition…