Five Tips for Revamping Your Site Content

18 May 2011 | written by Erika Potter for the internet marketing, web site marketing strategies section(s)

Five Tips for Revamping Your Site Content

Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and  have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.

If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image.

Always, Always Use Spell Check

Nothing screams “unprofessional” more than misspelled words and poor grammar. You’d be surprised at the number of sites I’ve reviewed that have a plethora of misspelled words as a result of not using spell check. Always write your text in a word processing program first before putting it on your site. The small extra effort will go a long way.

Less is More – Don’t Be Too Wordy

It’s important that the main pages of your site have a decent amount of content; however, too much content can hurt more than it will help. In reality, very few people actually read every word on a page – most viewers scan it to find what they’re looking for. Using clear headlines and bullet points can help to get your point across in fewer words than you would use in a paragraph. If you choose to create pages with an extensive amount of content, just make sure it’s relevant. You don’t want your reader to feel like they’ve wasted their time reading the entire page.

Never Use Duplicated Content

Again, you’d be surprised how many sites I’ve seen with copied content from another site. Not only is it considered plagiarism (if not properly sourced), but it can also result in duplicate content penalties from search engines – something you don’t want to mess with. In addition, don’t use the same content for multiple pages on your site just for the sake of having content. When the viewer clicks on a different page, they expect to see different content.

Don’t Use Distracting Elements

Trying to make certain text stand out by using excessive bolding, exclamation points(!!!!!), ALL CAPS, Capitalizing Each Word, and bright colors is usually quite distracting, and frankly, annoying. Occasionally bolding keywords and important sentences are acceptable, but make sure it doesn’t overrun the rest of your text. Don’t turn your page into a rainbow using different colored text. Instead of using distracting elements, it’s usually a better idea to re-word your text to convey the intended meaning.

Always Get a Second Opinion

Nothing could be more valuable to your site than having an actual viewer give you input about what you could do better. Ask a friend, relative, or colleague to look over your text and formatting. You might be surprised to find there were things you initially overlooked.

These are just a few of many tips that can help improve your site content and add credibility to your brand. The extra time you spend making sure your content is in good shape will definitely pay off in the long run.

3 Comments

3 Comments

  • AJ Wilcox |   May 18th, 2011 at 2:41 pm

    Amen, especially on the spelling errors. If I ever considered buying something from a website, I’d stop immediately if I saw bad grammar or spelling. Total destroyer of trust.

  • Bill Harper |   Jul 27th, 2011 at 6:48 am

    I agree with almost everything you’ve said here, Erika.

    I’m all for using spell check. But people shouldn’t rely on it. Just because Word gives you the all-clear doesn’t mean the word is actually spelt correctly. “Your a complete looser!” doesn’t have any spelling mistakes, but we both know it’s wrong.

    So use it to catch the typos, but make sure you still read it through a couple of times to make sure it’s correct. (Or get those people giving you that “second opinion” to do it.)

    Bill.

  • Oracle |   Aug 13th, 2011 at 7:30 am

    Wow, this was an awesome help, I never would have thought of those little things. I almost never use spell check and i am always bolding or underlining something on my blog posts. Thanks for the really helpful information, be back for more e-Advice again…
    Thanks, Kevin — Oracle Internet Marketing Firm | Houston, TX

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