Participating in legitimate SEO practices is one of the best ways to get noticed by top search engines like Google, Bing, and Yahoo!. But some online marketers are missing out on some of the easiest SEO strategies. Take a moment to review the following 5 SEO tips to make sure you are getting the most out of your SEO optimization strategy.
1. Optimize Images
Most websites are loaded with images that website browsers understand, but search engines don’t know what these images are unless you tell them. When building your website, optimize your images by taking the following steps:
- Use a targeted keyword for your image file name
- Add an alt tag using that same targeted keyword
- Link your images
2. Emphasize Keywords
You definitely don’t want to overload your content with too many keywords, but there is nothing wrong with drawing a little attention to your main keywords. Instead of keyword stuffing, consider bolding, underlining, or italicizing your top keywords.
3. Provide Hearty Content
The more content Google has to sort through, the higher your chances of ranking well in search results. Of course, you don’t want so much content that readers get bored, but you do need enough for search engines to understand your website. Shoot for at least 2,000 words of content, and update your content often. One great way to update your content is to include a blog on your website.
4. Optimize Logo
Just as you should optimize your images, you should also optimize your website’s logo. Do this by naming your logo file with your targeted keywords and linking it back to your homepage.
5. Include a Link-Building Strategy
Search engine algorithms decide how to rank websites based on the credibility of both inbound and outbound links. As such, it is important to make sure authoritative sites are linking to your website and that you are linking to reliable sites as well.
For more information about how you can optimize your website, contact us today at OrangeSoda.