4 Steps to Prepare for Your PPC Account

17 Jun 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)

4StepsPPC

Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before you set up your paid search account, there are a few things to consider to create a successful PPC campaign. Here’s what you need to know before you get started.

1. Set goals

Set specific goals for your campaign. Decide how much you are willing to spend for a conversion, how many people you want to reach, and what audience you want to target. One great way to save money is to set goals before you begin advertising.

2. Determine your budget

It’s easy to both lose a lot of money or make a lot of money on PPC, but PPC strategy shouldn’t be a gamble. If you determine how much you have to spend beforehand, you will employ optimization tactics that will help you spend your money more wisely.

3. Establish Relevance

PPC is about attracting customers who want to buy. Without establishing relevance, you may receive clicks from people who aren’t actually interested in buying your product or signing up for your service. To attract those who are ready to buy, keep your campaigns, ad groups, keywords, negative keywords, and ad copy as relevant as possible.

4. Conduct keyword research

There are a lot of tools out there to help you with keyword research. It’s important to understand how they work and which tools will help you target the people who are looking for you. Contact a professional at your local online marketing company, OrangeSoda, to help you with keyword research at the beginning of your campaign and throughout the life of your campaign.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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