The 3 Best SEO Strategies

24 Jul 2013 | written by Ashley R. Cummings for the online marketing, SEO, Small Business Tips section(s)


When it comes to search engine optimization (SEO), there are all sorts of different tactics and strategies. Some of these tactics are straight up bad news that will get your website banned from Google, and you should run far from them. Other tactics are good, but may not be worth the time and energy. With all of the different strategies out there, it’s often difficult for people to discern where to spend their precious time. In order to help you out, here are 3 of the best SEO strategies that will help you get more recognition from top search engines.

1. Create Great Content

More and more top search engines are rewarding websites with relevant and natural content with higher rankings. Make sure your website has a blog and that you update your content often. Additionally, spend some time refreshing old website content. When you refresh your content, make sure you have enough content to keep your site relevant and easy to crawl. The more relevant content you create on your website, the more search engines will like you.

2. Employ Natural Link Building

Another way to boost your website in search results is by receiving links back to your website from other quality websites. This is definitely a difficult endeavor that takes some time, but putting in the time is worth the payoff. Whatever you do, don’t take shortcuts and buy links. That’s one of those bad SEO practices mentioned above. Instead, generate content that others will want to share on their social media profiles and website. Also, consider submitting cool guest posts or articles to other quality websites.

3. Hire a Professional

As mentioned before, there are tons of different theories out there about what makes a good SEO strategy that may throw off someone new to search engine marketing. One of the best online marketing strategies is to simply hire a professional to do it for you. When in doubt, give our search engine optimization strategists at OrangeSoda a call. We will help you out.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).


  • Gracious store |   Jul 29th, 2013 at 4:24 am

    Very good recap on best SEO strategies.

  • Computer Point |   Jul 29th, 2013 at 6:05 am

    A True explanation of SEO in your post & i totally agree with u.

  • Kyler |   Jul 30th, 2013 at 3:58 pm

    Great post! I think Google especially loves new content, and they will rank you according to how much unique value you provide on a specific subject/keyword. The great content will earn you natural links. It’s a great strategy that anyone can implement.

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