You’ve all heard it, but do you know the benefits of blogging for a small business? Blogs are wonderful tools for businesses because they are so versatile. They can serve a PR purpose, a promotional purpose and act as a hub of interaction between your customers/potential customers and you.
1. Attract customers
If you’re posting regular and good quality content, your blog is a great way to keep existing customers coming back and to attract the following of prospective customers. It acts as a useful tool in establishing your brand, and you could even feature excerpts of your latest blogs in email newsletters. Your blog is also a way to establish and sustain customer relationships. It can provide useful tips and encourage feedback thanks to the informal tone that allows a welcoming forum for discussion.
2. Create content for social media sites
Your blog can create valuable content that you can reuse on social networks like Twitter, Facebook and LinkedIn. There are great plugins you can use to automatically tweet the title and link every time you post (if you use WordPress).
Other tools also send your tweet or post to Facebook. A LinkedIn application will let you put tweets on your profile there. Pictures can be used in blog posts and put onto your Flickr account. Video can be added to posts and also on your YouTube Channel. Each one of these sites gets you additional exposure and links for your content. It also increases the chance that your content will be found and shared by others.
Even comments to your blog can generate new blog posts.
3. Gain Expert Status
Not everyone can or should do this, but if you sell to other businesses, then gaining expert status is important. Blogging can lead to speaking engagements, book deals, and fame. However, if you’re an ecommerce site who is more interested in sales than leadership, this isn’t the best advice. You’re better off to blog about the benefits of your products or tips on how to use them.
4. Reap the search engine benefits of blogging
Blogging is a great way to get higher placement on Google and the other search engines. However, you do need to do this strategically. OrangeSoda coaches and writes blog posts for clients that incorporate their keywords in a way that helps them in search engines.
5. Try before you buy
When you blog you give people a taste of your strengths and an idea of the culture or personality of your business. Before making a commitment they’ll get a pretty good idea of the type of services and expertise you offer beyond sterile descriptions.
6. Reminds people you’re there
Part of the reason for blogging or being involved in social media is to be visible. If no one knows you’re there, they will never become your customer. Stop letting people know and you’ll start going backwards.
7. The process of writing your ideas gives you new ideas and keeps you up-to-date on your industry
Blogging is good motivation to keep up on what is happening not only in your industry but in your own business. It’s a good way for your company to keep up on what’s happening, too.
8. Get valuable feedback and ideas from your audience
Rather than wondering what people think about your new concept or product, you can ask. Once you have a following, feedback is a valuable benefit of building a blog.
9. Blogging is a great PR tool
A lot of journalists look for story ideas or experts by reading blogs. Be sure to blog about your news and link to press releases.
10. Blogs can build loyalty
People can subscribe to your blog and get every new post. This builds loyalty because the more time someone spends learning about or interacting with your business, the more likely they are to actually do business with you.
11. Brings more traffic to your web site
According to studies, blogging can bring 55% more traffic to your site and even 97% more inbound links.
1 Reason not to Start a Blog
Blogging is not for every small business. A small business should not blog for only one reason: they either don’t have anyone dedicated to writing in it or there are no good writers at the business. In that case Twitter may be a better option. It’s easier to update, simpler to use, and if you don’t post very often it doesn’t look as bad as an abandoned blog.
Want to guest post?
Even if you don’t have a blog, you can guest post on other people’s blog. Low commitment but you’ll still get exposure.
Do you have expertise or tips for marketing your small business? Want to guest post on this blog? Contact us and let’s talk!