Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year. With … Continue reading →
How to Set Up Conversion Tracking
2 Dec 2013
The main point of any type of online marketing is to get your target audience to act or, in ...
Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year.
With all the holiday joy and abundant spirit of giving, we all have a tendency to pull out our wallets more often than we usually would and make more purchases. When it comes right down to it, the holiday season is one of the most popular times for consumers to buy. This means you, as a business owner, should be ready to offer your customers amazing deals that make you more attractive than your competitors. One the best ways to make sure you are there when consumers are ready pull out their credit cards is by offering Christmas coupons. Here are some excellent Christmas coupon ideas you can offer to your customers this holiday season. Read On
The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click through to your website. Getting someone to convert often takes a lot of marketing expertise and a heavy investment. With all the time and money you put towards getting conversions, you definitely don’t want to leave it up chance. In order to really know exactly which of your online marketing actions are performing best, it’s vital to install conversion tracking software, and take the time to use and understand it. Otherwise, you might as well just try your luck at earning your living off the slot machines in Vegas. Thankfully, setting up conversion tracking is simple. Just follow these steps. Read On
As organized people, we often like to put a price on everything. When possible, we want to be able to budget everything out to the penny, so we can know exactly how much money we should allocate to other business expenses like rent, paying employees, taxes, developing products, insurance, marketing, and more. While defining a precise budget is a great idea for a lot of reasons, it’s also a bit difficult when it comes to pricing out a website. Here are some reasons why it’s difficult to say exactly how much it costs to build a website and what you can do about it. Read On
It’s pretty amazing how every time you search for a product on Google, Google will not only return a series of relevant organic listings and paid ads, but they will also present you with a list of vendors that offer the exact product you need. For example, I am doing my Christmas shopping early (go me!) and just searched for “BYU hats” for my husband (I hope he doesn’t read this post so as to not spoil the surprise). As soon as I clicked on “search,” I was able to choose from 8 different vendors to buy the perfect hat. If you are a vendor looking to sell your products on Google, all you have to do is follow these easy steps, and you are well on your way to making more money online. Read On
Ever had a billion-dollar idea and done nothing about it only to wake up one day to find out your killer idea has been realized by some new billionaire? I know that happened to me when I invented the iPod in my head. Never again. Here are a few tips to help you get your business idea off the ground, and ensure you aren’t kicking yourself in the future for not starting. Read On
Starting a business online is a great way to earn money. In fact, according to a recent infographic by orangecollarmedia.com, 74% of the population uses the Internet, 66% of those Internet users have purchased a product online, and in 2010 Americans alone spent $186 billion online. These data show that e-commerce is an ever increasing industry and a great way to do business. If you’re looking to start your online business, you’re also going to need a way to accept payment. Consider any of the following options, as all are great ways to take online payments. Read On
Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget.
Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On
If I’m being honest, I have to say I visit Facebook probably 25 times a day. While that’s embarrassing to admit (wish I were ghost writing this article), it means great things for the businesses I like. I personally like a bunch of different types of businesses, including businesses that teach me how to write better, businesses that save me time and money as a mom, and businesses that teach me more about social media and online marketing, to name a few. As an avid Facebooker, not only do I spend time liking, reading, and sharing content, but I have also purchased products offered through Facebook. And, I’m not the only one. My social media habits are a good indicator of most people’s social media habits (admit it, you have already looked at Facebook while reading this article). This means building a Facebook business page is a must if you want to capture the attention of Facebookers. Here are a few Facebook tips to help you build, manage, and promote your services. Read On
12 Nov 2013 | written by
Cari Thompson for the OrangeSoda News section(s)
The holidays are upon us, and you know what that means … shopping! Our own Derek Miner, one of OrangeSoda’s co-founder, was featured on Utah’s local news to talk about how important it is for local businesses to have an online presence to bring in holiday shoppers. Check it out!