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One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results. |
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One of the most exciting things about working for OrangeSoda is seeing how our marketing efforts can transform businesses. These experiences occur every day and often go unrecognized by the general public, however on occasion the work of our team members is showcased in a public forum. Such an experience occurred recently when Target Marketing Magazine published an article spotlighting the results of Colorado Seamless Gutters, one of our long-time clients. Read On |
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As we wind up another year I can’t help but reflect on some of the best moments. Being chosen for the Inc. 500 was pretty awesome. Getting hundreds of positive notes from happy clients was the best and it’s energized us all here to blow things up even more for next year. We’re cooking up some exciting new things and we’re really excited to show everyone what we’ve been working on. In the meantime, a couple of our bottle rockers put together this fun video to celebrate. Happy holidays, everyone.
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I’ve heard it said that marketing is simple; tell people what you do, and tell them over and over again. For the average small business, I think that marketing should be that simple. Small-business professionals wear multiple hats and their demands require simple and effective execution. However, marketing is only this simple with one key piece in play: you have to know what you really do and why a prospective customer should come to you. Knowing what you REALLY do can lead to simple and easy marketing messages and will help dictate what types of marketing you do. Here are a couple of questions to ask. Read On |
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In a previous post, I talked about how social media can be a very effective tool for improving customer service as it allows for direct customer engagement. While this aspect social media is usually very beneficial for most businesses, it can also turn ugly when it’s not handled correctly. Social media gives people to ability to become broadcasters of information to the rest of society at literally the click of a button. Lately, people have been discovering that social media is one of the most effective ways to capture the attention of businesses whose traditional channels of customer service have proved unsuccessful. These companies really get the point when this information starts to go viral. Ironically, both of my examples have to do with airline companies, but the same principle applies to businesses in all industries. Read On |
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Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On |
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Do you have the world’s fanciest office? Leather couches, beautiful windows, only corner offices, fountain drinks flowing freely and halls gleaming with cleanliness and importance. Or maybe “office” is a generous word to describe the laptop perching precariously on your crumb-covered kitchen counter. Guess what? I’ll never know! It’s 2011 and chances are you do business on the internet. Thanks to the internet, with the careful execution of a few fundamental tips, you can look and act like a bigwig and no one will know the difference. Here are our two cents: Read On |
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Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On |
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We’re absolutely thrilled to announce that we’ve been chosen for 2011′s Inc. 500. So thrilled, in fact, that we ate popcorn, the VP of marketing road a bike around with a lampshade on his head, and that girl from sales finally said hi to me. We’ve worked really hard to build solid marketing products that work and this award marks a pause for us to redouble our efforts and improve everything we do. We’d like to point out some of the great people that made OrangeSoda what it is today. Our founders, Jay Bean, Chris Finken and Derek Miner have helped shape this place from day one. To all of the developers, SEO, and PPC professionals, sales people, and customer service that put in the extra efforts, worked late, and went the extra mile for customers, thank you. Most of all we have to recognize our rockstar customers. Thank you so much for working with us—we are so excited about the future and how we can help each and every one of you have a successful business. You’ll find our Press Release after the break. Read On |
livestrong
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Ready for a second grade story problem? Oh, good. Let’s say you buy a few packs of delicious bubble gum for fifty cents each. Should you sell them to your friends for 75 cents or for a dollar? This may seem like a no-brainer: charge as much as you can and laugh all the way to the bank. But let’s say there are 10 kids who want to buy gum. Three of them will buy from you if you charge $1, and seven of them will buy if you charge 75 cents. Go ahead, crunch the numbers. (I’ll wait here.) Done? If you charge $1, you make $1.50 (50 cents profit each on three packs of delicious bubble gum). If you charge 75 cents, you make $1.75! The takeaway here (beside making me want some bubble gum) is that how much you charge depends on what you want. Does the price you charge make any difference? Well, if you consider whether you make money and stay in business a difference, then, yes. The right price can lead to booming business, and the wrong price can put you out of business. So what’s the trick? Read On |
