SEO Focus: Onsite or Offsite?

17 Apr 2014 | written by Ashley R. Cummings for the SEO section(s)

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Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time investigating various SEO practices—both onsite and offsite. You’ve also probably come to learn that optimizing your website is a large endeavor and it’s difficult to really know where to invest your time. This begs the question “where should I focus my efforts—onsite or offsite?” The answer to that question is both! Here’s a quick breakdown of what onsite and offsite optimization includes and why they are both important. Read On

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Why Your Business Should Consider Using YouTube

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What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

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Google Takes Action on Guest Blogging Communities

20 Mar 2014 | written by Charlie Gray for the internet marketing, local internet marketing, Local Maps, online marketing, OrangeSoda News, PPC, SEO, Small Business Tips section(s)

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Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.

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SEO Strategy 101

17 Mar 2014 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO, Small Business Tips section(s)

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If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.

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The Three Keys You Need to Mobilize Innovation in the Workplace

14 Mar 2014 | written by Todd Leeloy for the internet marketing, OrangeSoda News, Small Business Tips section(s)

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As the manager of a company in an industry in constant flux, it is important that I keep my employees consistent in one area: innovation. And I guess I’m not alone; 61% of CEOs say innovation is a primary focus of their business.

The Harvard Business Review published a feature in January based on work by Luma Institute that identified 36 methods for innovation. The methods fall under 3 overarching principles:

  • 1. Looking
  • 2. Understanding
  • 3. Making

While innovation is often spontaneous, chaotic, and unexpected, you can create an environment to cultivate ideas, and you need to have a process to implement them, which is what we’ve tried to create at OrangeSoda.

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Changing Business Locations?

11 Mar 2014 | written by Ashley R. Cummings for the Local Maps, Small Business Tips section(s)

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Maybe one of your goals for 2014 was to upgrade your office space and move to a bigger location. First of all, congrats on the new move! It’s always nice to get a fresh start and make yourself at home in a bright, new location. During the moving process, you’ll definitely want to pack up all of your physical items, but that’s not all. Make sure that you don’t forget to move your online presence as well. In order to make sure customers can still find you online, and still get proper directions to your office, you’ll want to update your information online. After all, you don’t want people showing up to your old address expecting your services only to find an abandoned building. Here is what you will want to update as you prepare to make the big move.

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The ROI of Marketing

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Investing in online marketing is a big deal for any small business. After all, marketing can be expensive. But it’s also the best way to get people to find out about your products and services. Here are just a few ways to get your ROI with online marketing. Read On

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How to Make Your Pins Searchable

14 Feb 2014 | written by Ashley R. Cummings for the Uncategorized section(s)

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Pinterest is one of the most popular social media networks in the world right now. Not only is it a great way for people to share interesting content with each other, it’s also a great way for businesses to promote their products. If you are a small business looking to capture more attention from the Internet, consider joining Pinterest. Once you’re a “Pinner,” make sure everything you pin is easily searchable. Here’s how!

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What’s the Difference Between SEM and SEO?

12 Feb 2014 | written by Ashley R. Cummings for the SEO section(s)

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Online marketing may be one of the best ways to reach your target market, but it can also be a bit confusing. After all, the industry is full of crazy acronyms that can make anyone’s head spin. If you’ve engaged in a conversation recently about SEO, SEM, PPC, CPC, PR, RI, RSS, SERP, arch, and XML, you may be talking (or trying to talk about) online marketing. While some of these acronyms might sound a bit obscure, almost everyone has heard of SEM and SEO. What exactly do SEM and SEO stand for and how are they different? Here’s a quick breakdown! Read On

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How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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