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Jon Sheppard and Brian Seethaler did a great job presenting on Social Media at our event yesterday (Jul 28, 2010). We’ve had a lot of requests to post the video from the event along with the slides that Jon and Brian used. Watch the Presentations |
exomark.com
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Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:
This is the second of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into your sales channel on your social media platforms and talk about the great and not-so-great strategies out there. Read On |
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You’ve heard it everywhere and you’re sick of hearing that “you need to build a list.” People tell you to go build a list, but do they tell you WHY you need to build a list? Let’s look at it. |
juliejoseph.in
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Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:
This is the first of a 5-part series where I’m going to cover all 5 in detail. We’re going to start on branding and PR to talk about the different social media platforms that allow solid brand communication. |
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A number of recent studies show that online marketing is well worth the investment, since consumers are increasingly making more of their purchases online. For instance, a Shopzilla UK poll found that over 11 million Britons shop online at least twice a week for clothes, books, CDs and DVDs, among other things. A startling 90% of those surveyed said they shop online once a month, rating the e-commerce shopping experience above that of physical stores. Perhaps it’s the convenience of being able to shop online at any time, the luxury of conserving gas by shopping from home, the ease of store/price comparison shopping, and improved web security that draws customers online. Two keys to successful online marketing are
Scott Macon, managing director of Shopzilla Europe, explains,”Web shoppers in the UK are savvy, and although this research shows they are enjoying the online shopping experience, it is clear they will not put up with poor website performance and after-sales service.” Go where the users areOnline marketing companies must also find targeted traffic where web users hang out. According to a comScore study, 94% of consumers are finding their information through search engines, with 72% preferring Google. An Internet marketing company can help marketers with strategies like web design, copywriting, keyword building, keyphrase identification, paid inclusion and link building, or SEO ecommerce optimization — all are great ways to get noticed by the major search engines. Additionally, a 2008 Hitwise survey found that comparison website traffic increased 20% and discount voucher online traffic went up 130%! Since many web users are looking for the best deal, successful online marketing strategies will focus on special web promotions designed to appeal to the bargain hunters. Online marketing strategies may involve promoting a sale with a press release or article, or it may involve email marketing. Sometimes adding online marketing keyword descriptions to an online catalog helps reel in search engine traffic, and meta-tags can help those photos land a spot in a Google image search. Get innovativeThe most innovative online marketing strategies involve blogging, social networking, and video posting. Karin von Abrams, a senior analyst at eMarketer, said, “Internet use and online activities such as e-commerce, video viewing, and catching the latest news are now firmly embedded in the lives of tens of millions of UK residents.” She went on to say, ”This isn’t going to change; in fact, most Web users are using online channels more than ever to keep on top of events, make their lives more efficient, and help their money go further. This can only boost advertisers’ desire to put their messages in front of online consumers.” PricewaterhouseCoopers reported that online sales may account for as much as 50% of overall retail growth by 2012, so competition in the world of online marketing is about to get much fiercer. |
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Social media are media for social interaction, using highly accessible and scalable publishing techniques – Wikipedia “Social media” are really just technologies that facilitate conversations. – By Sean Carton, ClickZ A lot of people talk about social media, but what is social media really? To some, the phrase “social media” is synonymous with Facebook, sort of like Kleenex is the same as “facial tissue.” They might expand that definition to include Twitter. But social media is bigger than those two websites or any specific websites. Social media is not a particular web site or group of sites–it’s the larger idea of those sites. Read On |
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I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical. Read On |
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There is so much going on these days in social media and a lot of local businesses are being left in the dust. That’s why we wanted to put this free workshop on to help teach local entrepreneurs how to reach out to their customers and get more business. Here are the details: Read On |
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Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI. Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers. Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign. |
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When I see the Twitter Fail Whale, I smile and comment to myself, “hey, Mr. Whale, sometimes I feel that way, too.” In a world of 140 characters, checking in, updating your status, responding to emails, pivoting in pivot tables, attending meetings, and other obligations – how do I find time to keep my mind sharp and think creatively throughout the work day? In other words, how can I keep it fresh? Read On |
