Is PPC Right for My Business?

23 Apr 2014 | written by Ashley R. Cummings for the PPC section(s)

PPC for Business

One of the best ways to draw traffic to your website is through online advertising. However, the type of advertising that may work best for your small business may not be the same type of advertising that works for your friend’s small business. There really is no one size fits all solution to online advertising, so it can be tricky to understand which advertising avenue works best for your business. There are all sorts of online advertising options including SEO, SEM/PPC, Maps, content marketing, e-mail marketing, social media marketing, and more. This article will address the benefits of PPC and how to tell if it’s an advertising option that is right for your business. Here are some things to look for to help you determine if PPC is the right strategy for you.

Search Volume

The first thing you want to look for when determining if PPC is right for you is the search volume for keywords related to your business in your targeted geographical area. You can do this by using Google’s Keyword Planner. While all of the data that was once visible in Google’s keyword tool is not available, you can still gather a general idea of how many people are searching for your term within your geographical area. If a reasonable amount of people are searching for your keyword theme monthly, paid search might be a way to go.
If, on the other hand, you sell trink-a-trinks, and no one has ever heard of a trink-a-trink, and no one is searching for trink-a-trinks, your first bet might be to educate the masses on what you are selling before relying on them to find you through paid search.

The more people that are searching for your terms, the higher chances you have of receiving a targeted click from someone interested in your business.

Bid Price and Budget

The next thing to know about paid search is that bid prices vary from keyword theme to keyword theme. For example, if you work in a competitive industry such as a law firm or an HVAC company, the bid price for your keyword theme will be much higher than if you work in a less competitive industry. Before you invest in PPC, you will want to determine how much money you have to invest, and how much a targeted visitor is worth to you.

The more money you put into paid advertising, the more clicks you can receive, but the more competitive your industry, the higher the clicks will cost.


One of the great things about paid search advertising is the fairly low risk…if you do it correctly. You can set a budget to determine exactly how much you want to spend on paid clicks and see what kind of return on investment you are getting. Just make sure that you either know how to set up budget parameters yourself, or that you consult a professional PPC strategist from OrangeSoda before you start your campaign.
For more information about paid search, and other forms of advertising online, contact us today.


Everything You Need to Know About Redirects

21 Apr 2014 | written by Alex Harisay for the Other, SEO section(s)

everything you need to know about redirects

Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking.

One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used. Additionally, it will only make use of .htaccess on an Apache server and a few alternative methods. It will not cover setting up redirects on any version of IIS servers since they’re far less popular and a little too complicated for an article of this scope. If you’re not sure what kind of server your site is on, plug the URL into All your server information should be at the top of the results page. If it says Apache, you’re good to go, so read on! Read On


SEO Focus: Onsite or Offsite?

17 Apr 2014 | written by Ashley R. Cummings for the SEO section(s)


Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time investigating various SEO practices—both onsite and offsite. You’ve also probably come to learn that optimizing your website is a large endeavor and it’s difficult to really know where to invest your time. This begs the question “where should I focus my efforts—onsite or offsite?” The answer to that question is both! Here’s a quick breakdown of what onsite and offsite optimization includes and why they are both important. Read On


Why Your Business Should Consider Using YouTube


What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

Read On


Google Takes Action on Guest Blogging Communities

20 Mar 2014 | written by Charlie Gray for the internet marketing, local internet marketing, Local Maps, online marketing, OrangeSoda News, PPC, SEO, Small Business Tips section(s)


Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.

Read On


SEO Strategy 101

17 Mar 2014 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO, Small Business Tips section(s)


If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.

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The Three Keys You Need to Mobilize Innovation in the Workplace

14 Mar 2014 | written by Todd Leeloy for the internet marketing, OrangeSoda News, Small Business Tips section(s)


As the manager of a company in an industry in constant flux, it is important that I keep my employees consistent in one area: innovation. And I guess I’m not alone; 61% of CEOs say innovation is a primary focus of their business.

The Harvard Business Review published a feature in January based on work by Luma Institute that identified 36 methods for innovation. The methods fall under 3 overarching principles:

  • 1. Looking
  • 2. Understanding
  • 3. Making

While innovation is often spontaneous, chaotic, and unexpected, you can create an environment to cultivate ideas, and you need to have a process to implement them, which is what we’ve tried to create at OrangeSoda.

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Changing Business Locations?

11 Mar 2014 | written by Ashley R. Cummings for the Local Maps, Small Business Tips section(s)


Maybe one of your goals for 2014 was to upgrade your office space and move to a bigger location. First of all, congrats on the new move! It’s always nice to get a fresh start and make yourself at home in a bright, new location. During the moving process, you’ll definitely want to pack up all of your physical items, but that’s not all. Make sure that you don’t forget to move your online presence as well. In order to make sure customers can still find you online, and still get proper directions to your office, you’ll want to update your information online. After all, you don’t want people showing up to your old address expecting your services only to find an abandoned building. Here is what you will want to update as you prepare to make the big move.

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The ROI of Marketing


Investing in online marketing is a big deal for any small business. After all, marketing can be expensive. But it’s also the best way to get people to find out about your products and services. Here are just a few ways to get your ROI with online marketing. Read On


How to Make Your Pins Searchable

14 Feb 2014 | written by Ashley R. Cummings for the Uncategorized section(s)


Pinterest is one of the most popular social media networks in the world right now. Not only is it a great way for people to share interesting content with each other, it’s also a great way for businesses to promote their products. If you are a small business looking to capture more attention from the Internet, consider joining Pinterest. Once you’re a “Pinner,” make sure everything you pin is easily searchable. Here’s how!

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