Leadership Team

Jay Bean is the founder and CEO of OrangeSoda, Inc., a marketing-driven technology company that empowers merchants with smaller advertising budgets to maximize their online presence through its search marketing and optimization platform. He is responsible for guiding the company's strategy and growth. OrangeSoda has helped hundreds of merchants implement successful online advertising since bringing its core technology to market in early 2007. Through the company's proprietary, analytics-driven campaign management center, local merchants are now realizing the effectiveness of localized search engine marketing and optimization.

In 1999, Bean founded ah-ha.com, a leading pay-for-performance search engine marketing company. Ah-ha.com connected thousands of merchants with millions of consumers via highly targeted pay-per-click advertising programs, including paid search listings, contextual advertising, and paid inclusion. In February 2003, ah-ha.com was acquired by Marchex Inc. (MCHX). Bean held several senior executive management positions during his seven years at ah-ha.com (later renamed Enhance Interactive).

Greg Peterson is OrangeSoda’s Chief Operations Officer. Backed up by twenty years of experience in a variety of industries, including manufacturing, distribution, online technology, and natural resources, he is known for his skill in transforming start-up companies into successful, mainstream organizations. Greg spent over seven years as an adjunct professional at the Marriott School of Business, instructing undergraduate and graduate students in the areas of new venture finance, private equity, commercial debt, capital structure, and valuation methodologies. Greg holds a B.S. degree in Accounting from the Huntsman School and an MBA from the Marriott School. He is also a member of the American Institute of Certified Public Accountants. In his time as a volunteer conservationist, Greg has faced down two different cougars and emerged victorious. He now lives peacefully in Bluffdale, Utah with his family.

Jeff Conley is the Chief Financial Officer at OrangeSoda, and he has extensive finance and accounting experience. Jeff happily joined OrangeSoda in November 2011 as the VP of Accounting and FP&A before taking over the CFO duties. Jeff loves helping small businesses succeed, and prior to joining OrangeSoda, he owned an accounting firm where he specialized in consulting with small businesses regarding taxes, accounting, strategy, and payroll. In addition, he also worked for Flying J, Inc. where he held several positions, including Divisional Controller, responsible for divisional P&L, marketing efforts, and IT system implementation. Jeff has years and years of experience in budgeting, forecasting, financial modeling, financial analysis, and developing accounting systems and operations.

Jeff is a CPA and has a BA and an MBA from Brigham Young University. Aside from attending to all the financial needs of OrangeSoda, he loves spending time with his family and cycling when he can find the time.

OrangeSoda Co-Founder Derek O. Miner is EVP of OrangeSoda Enterprise. A leader in online search marketing, Miner has created and maintained strategic relationships with large advertising agencies and Fortune 500 companies, including Omnicom, Sears, and AOL. Most recently, he worked as Director of Sales and Strategic Accounts at Enhance Interactive, where he built a sales team from the ground up. His other areas of expertise include strategic partnerships, marketing distribution, partner management, and product design and implementation. Miner's proven track record includes seven years of online advertising experience; he is a veteran of start-up organizations. He is known for his creativity in structuring and closing strategic relationships. Miner also oversees OrangeSoda Enterprise, a division of OrangeSoda that caters to large accounts and agency relationships. Miner earned a Bachelor of Fine Arts in Industrial Design from Brigham Young University. His passions include golf, horseback riding, cycling, and playing the drums. Miner resides with his family in Provo, Utah.

OrangeSoda Co-Founder Chris Finken is EVP of Research & Development. From 2002 to 2004, Finken was Strategic Distribution Executive at Enhance Interactive, where his role was to discover, establish, and create new distribution and business channels. As a direct result of his efforts, the company's monthly distribution revenue increased by 30%. He has founded and successfully operated numerous online businesses in areas such as lead generation, affiliate marketing, dietary supplements, videos, health and beauty, and education. These ventures have provided him with extensive hands-on experience in pay-per-click marketing, search engine optimization, and monetizing traffic, inspiring him to create powerful optimization systems and methodologies. In addition, Finken has wide-ranging experience in building channel relationships, streamlining processes, and task-flow management. Finken lives in Saratoga Springs, Utah, with his family.

Cody Hunter is the VP of Business Development for OrangeSoda. Prior to OrangeSoda, Cody held the position of Vice President of Business Development at Findology Interactive Media where he oversaw all business development initiatives and strategies. Within 6 months of his arrival at Findology, Cody was directly responsible for increasing overall company revenue by more than 30%. Before Findology, Cody was the Sr. Business Development Manager at Marchex (NASDAQ: MCHX) where he handled all business development responsibilities for Marchex’s traffic domain portfolio consisting of hundreds of thousands of domains. Prior to Marchex’s acquisition of ah-ha.com (later renamed Enhance Interactive), Cody served as Sr. Business Development Manager for ah-ha.com where his responsibilities included discovering, establishing, and creating new distribution and business channels. Cody holds a Bachelor’s degree from Utah Valley University.

Todd is the Vice President of Product & Marketing at OrangeSoda. He oversees product management, advertising, client experience, user experience, and the creative teams. With 9+ years of ecommerce & product experience, Todd and his team are focused on identifying the needs of the small business owner and delivering a product portfolio that will ensure their success at online marketing. Previous to OrangeSoda, he worked at eBay as a Sr Product Manager in the Trust & Safety Department. Todd was responsible for building enterprise software for a global community of thousands of users in 15 different centers around the world. As part of the Fraud Prevention Team, he guided the user experience through site content, client communication, and fraud detection systems.

Rob has worked at OrangeSoda for two years and was most recently in charge of the fulfillment teams for organic search products before taking over as the VP of Service and Fulfillment. Rob’s education and experience have afforded him the ability to identify opportunities, develop sound strategy, and then execute on those initiatives. Rob holds an MBA from Babson College in Wellesley, MA. Rob’s experience ranges from leading teams and organizations in large corporate structures to founding and running several successful startup companies of his own. His success stems from his talent in communication and teamwork development. When he’s not at work, you’ll likely find Rob enjoying the great outdoors or spending time with his family.